Digital Marketing
(Part-Time and Remote Work Opportunity)

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We are looking to hire a freelance digital marketing agency or specialist who can help build our brand, generate, execute, and optimise content, and monitor and analyse performance.

Roles and Responsibilities:
 

• ​Manage our Social Media Page 
  • ​Create social media posts (1 post a week) based on our strategic plan and content ideas, which we can also brainstorm together, on Facebook and LinkedIn
  • Copywriting in English and French
  • Designing images based on our brand guidelines and templates (already in Canva)
  • Analyse and report performance
    
    
• Content Marketing
  • ​Send e-newsletter to our community (once a month)
  • Copywriting in English and French summarising highlights of the month
  • Designing the layout based on brand guidelines and templates (already in Hubspot)
    
    
• Lead Generation
  • ​Create and manage 12 landing pages for our services based on a given template (already on Weebly)
  • Run ad campaigns with A/B and multivariate testing to optimise for conversions
    
    
• (Bonus) Search Engine Optimisation
  • ​Optimise copy and landing pages for search engine marketing
  • Research and implement content recommendations for organic SEO success

Qualifications:

• Degree in marketing or a related field
• At least 3 years experience in digital marketing
• Ability to create social media graphics
• Excellent copywriting skills in French and English
• Experience in optimising landing pages and user funnels
• Experience in A/B and multivariate experiments
• Analyze and report performance on digital marketing campaigns and assess against goals
  ​ 

Your Profile:
 

• You resonate with KazaCare's mission 
• You are a creative thinker and problem solver
• You are performance and results oriented
• You can think strategically and analytically, but can also roll up your sleeves and have strong execution ability​
• You are self-motivated and enjoy working autonomously
• You are hungry to learn and grow, and are in touch with industry best practices